Assistant Professor of Business & Organizational Administration - cmartin@cmu.ca

“Business is a part of life,” says Craig, and so is Christian faith. “We can operate businesses and take our beliefs to work with us and still make a profit,” he says. “A strong moral and ethical background is an important part of how we do business.”

Craig, a Ph.D. in Agricultural Economics and Business at the University of Guelph, was a Research Associate and Lecturer in the Department of Agricultural Economics and Business at that university from 2001 to 2003. His dissertation is an economic analysis of the demand for dairy products in Canada.

His interests and research include the challenges facing family-owned businesses. “I grew up in an entrepreneurial family,” he says of his parents, who owned a hardware store when he was a child. “I have a special appreciation for small family-owned businesses.”

He is also interested in the dynamics of non-profit organizations. “The same principles that govern businesses apply to non-profit groups,” he says. “Non-profit groups measure outcomes differently than businesses, but both have to use sound business and organizational practices to ensure they are meeting their goals—whether that’s making products or serving needy people.”

In addition to his studies and work in agricultural economics, Craig has also done consulting and market surveys and analysis for business and government, along with work on international trade issues. He is especially interested in how business, finance and government policies affect international development.

Craig is a member of the Elmira Mennonite Church and attends Fort Gerry Mennonite Fellowship in Winnipeg.

Craig Martin - Business program at CMU - 'Marketing that Matters'